Well, my local Target had a decent selection of them; everything from wire, no-wire, lift, to soft cup and they were all $16-16.99. They were labeled by Warner, right on the top of the store hanger/liner paper cover and tag.
I picked up one in my size, and will try it on tomorrow. In all honesty, it looks pretty much exactly like the others I've paid more for.
Tip...Kohls, often has sales of Warner of up to 30% off and with a store coupon, they can be taken for around $20-24.