ElizabethB Posted March 7, 2013 Share Posted March 7, 2013 The new Wendy: http://www.businessinsider.com/wendys-first-new-logo-in-29-years-2012-10 At least she doesn't have blond hair. Quote Link to comment Share on other sites More sharing options...
aggieamy Posted March 7, 2013 Share Posted March 7, 2013 Normally I'm opposed to changes like this but I kinda like it. Quote Link to comment Share on other sites More sharing options...
dirty ethel rackham Posted March 7, 2013 Share Posted March 7, 2013 I don't like it. Althought I think it could use updating, it is almost unrecognizable. The old font was part of it's charm. (ETA: not that I have a horse in this race ... I haven't eaten there in like 20 years.) Quote Link to comment Share on other sites More sharing options...
Library Momma Posted March 7, 2013 Share Posted March 7, 2013 I don't think that either Wendy looks like she flips burgers. Quote Link to comment Share on other sites More sharing options...
Lang Syne Boardie Posted March 7, 2013 Share Posted March 7, 2013 I'm with Dirty Ethel. Quote Link to comment Share on other sites More sharing options...
Belacqua Posted March 7, 2013 Share Posted March 7, 2013 I don't care for it, either. The old logo and font were antiquated enough to look retro and unapologetic. The new one still looks dated, only tired and kind of 1987. They've made some weird advertising choices lately. I've noticed two sets of their television commercials. One features the real Wendy, who is a lovely but not supermodel-beautiful woman; at the same time, they're running commercials with a glamorous, thin, young, red-haired actress (sort of suggesting that they, and we, wish the real Wendy looked like that). They're both perfectly adequate choices, but I wonder about the wisdom of running them simultaneously. But as Elizabeth points out, at least Wendy isn't blonde and leaning seductively against a hay bale. So we have that going for us. Quote Link to comment Share on other sites More sharing options...
Rebecca VA Posted March 7, 2013 Share Posted March 7, 2013 Wow, that hair is really, really red -- like, almost pomegranate colored. Otherwise, it's kind of cute. At least she looks like a healthy, happy, nice girl. Quote Link to comment Share on other sites More sharing options...
Lisa in SC Posted March 7, 2013 Share Posted March 7, 2013 I noticed they left off "quality is our recipe" - just found that amusing. It doesn't matter one way or the other, but I don't like the new logo...not that I liked the old one. Quote Link to comment Share on other sites More sharing options...
Alice Posted March 7, 2013 Share Posted March 7, 2013 np Quote Link to comment Share on other sites More sharing options...
history_junkie Posted March 8, 2013 Share Posted March 8, 2013 When I saw this thread title I envisioned a new version of Anne of Green Gables in which Matthew doesn't buy her the dress with puffed sleeves... Glad to know only Wendy has changed, not Anne. Quote Link to comment Share on other sites More sharing options...
ElizabethB Posted March 8, 2013 Author Share Posted March 8, 2013 When I saw this thread title I envisioned a new version of Anne of Green Gables in which Matthew doesn't buy her the dress with puffed sleeves... Glad to know only Wendy has changed, not Anne. Well, most of the reason I posted this was that Anne did undergo change, and people weren't happy! http://forums.welltrainedmind.com/topic/456939-the-new-anne-of-green-gables-whataya-think/page__hl__+anne%20+blond#entry4735489 http://forums.welltrainedmind.com/topic/452854-a-blond-anne-of-green-gables/page__st__50__hl__+anne%20+blond#entry4674024 As Belacqua said, But as Elizabeth points out, at least Wendy isn't blonde and leaning seductively against a hay bale. So we have that going for us. Quote Link to comment Share on other sites More sharing options...
history_junkie Posted March 8, 2013 Share Posted March 8, 2013 Well, most of the reason I posted this was that Anne did undergo change, and people weren't happy! http://forums.welltr...nd#entry4735489 http://forums.welltr...nd#entry4674024 As Belacqua said, Nooo! Quote Link to comment Share on other sites More sharing options...
AHASRADA Posted March 8, 2013 Share Posted March 8, 2013 I actually kind of like it. It's not a major scandalous change making the logo unrecognizable or anything like that. I think they did a good job of maintaining the feel of the old logo while making it a bit fresher. Wendy is even wearing the same high collar and broach, same pigtails. I also like the new font. I would have been peeved if they had totally done away with the founder's vision for the logo, such as removing the pigtails, switching to a full silhouette or having Wendy munching a hamburger, etc., or even removing Wendy altogether. IMO, they just removed the boxy outline and updated the graphics a bit. Was it really necessary considering the big bucks the change must be costing, in this economy??? No. Do I think it will increase their sales? No. Is it a mistake or step backward. No. I'm not complaining, it's cute. Just not the best use of limited resources when businesses are trying to stay competitive in a failing economy. Quote Link to comment Share on other sites More sharing options...
SKL Posted March 8, 2013 Share Posted March 8, 2013 Are they gonna stop saying "old fashioned hamburgers" now? Never was really sure what was "old fashioned" about them. I don't find the change to be very significant. I wonder how much money they spent on the transition, LOL. Quote Link to comment Share on other sites More sharing options...
Rebecca VA Posted March 8, 2013 Share Posted March 8, 2013 Updating the logo would be necessary if the Wendy's Corporation is planning to revamp their restaurants -- and hopefully they will, since many of them have gotten a little shabby. Logo updating costs comparatively little in the grand scheme of things. However, it gives the brand a fresh look and signals to the customers that Wendy's restaurants are clean and modern. You know what, after looking at the new logo again, I wish they had used color in a more attractive way. Everything is fire-engine red and swimming-pool blue. It looks "fresh" but a little unsophisticated. But maybe they're not trying to have a "big business" look? Quote Link to comment Share on other sites More sharing options...
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