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Article: 'Escape the corset': South Korean women rebel against strict beauty standards


JumpyTheFrog
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https://www.theguardian.com/world/2018/oct/26/escape-the-corset-south-korean-women-rebel-against-strict-beauty-standards

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Cha is part of a growing movement in South Korea fighting against unrealistic beauty standards that call for women to spend hours applying makeup and perform skincare regimes that involve 10 steps or more at each end of the day. Among their complaints is that women must wake up two hours before work to ensure perfect makeup, meticulously removing dead skin with peeling gel and steam towels before beginning their regimen.

 

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The movement is an interesting turn in South Korea, a nation that actively promotes its prowess in cosmetic surgery – as much as a third of young women have gone under the knife

 

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South Korea’s exacting beauty standards are the result of several factors that have combined to encourage women to aim for pale skin, big eyes, a high nose bridge, skinny legs, cherry-like lips, a small face and a nine-to-one body ratio, where the body is nine times as long as the face. While every country has its own sense of what is ideal, South Korea’s strong conformist streak has led to millions striving to achieve the same look.

 

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