I know, but... Busy mom, 10 kids, no time to go into a salon except for every 6 months... I'm not used to having to choose shampoo. I just walk into the shampoo aisle, look for my pink bottle of herbal essences and walk out. I went into the 'poo aisle today and was so overwhelmed. There's so many to pick from. I can't read every bottle to find the few non-wax/sulfate/etc ones...Excuses, I know...