Very much so. He has another one, "How to be Ultra Spiritual," that had us rolling. And the guy is "an emotional healing coach" whose website is "Inner Awakenings: Living a More Meaningful Life," so I think he was targeting certain elements, so to speak. Elements who might want to check their humor.
(Edited to bold the tongue in cheek part. This is meant to be deliberately funny, not unintentionally so.)