Night Elf Posted May 4, 2015 Share Posted May 4, 2015 During the day, I watch GSN (game show network). I just realized that most of the diet and health commercials feature all women. Like Nutrisystem and Special K Red Berry cereal. I think they should be including some guys in there. Are men really less likely to want to diet or eat healthy that these advertisers are leaving them out of their marketing strategy? Quote Link to comment Share on other sites More sharing options...
marbel Posted May 4, 2015 Share Posted May 4, 2015 I've never heard of GSN but my first thought was that if the advertising is targeted toward women, it's probably because most of the people watching it are women. 2 Quote Link to comment Share on other sites More sharing options...
zoobie Posted May 4, 2015 Share Posted May 4, 2015 It's targeted advertising. Women watch the channel and consume/purchase those products. Remember the history of soap operas? :) 1 Quote Link to comment Share on other sites More sharing options...
Jenny in Florida Posted May 4, 2015 Share Posted May 4, 2015 Yep, they know exactly who is watching that network at that time of day. Quote Link to comment Share on other sites More sharing options...
Night Elf Posted May 4, 2015 Author Share Posted May 4, 2015 Yeah, the men are on the car insurance and diabetes medicine commercials. I'm sure it's targeted to women who are usually the ones who stay home, like me! Quote Link to comment Share on other sites More sharing options...
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