I hear it from my kids, too, that they don't get the electronic games (the hand-held ones) or that they don't get to play computers as often as their neighbors (who are around their age). One of our neighbor's kid has a tv in her room, and she's only in 2nd grade. But I think it's somewhat sad, when the families are spending a Friday night at home, in different parts of the house, watching tv.
But I don't know where to draw the line sometimes - all their friends seem to have Club Penguin memberships, or Webkinz, and my kids' greatest wish for their birthday...was a membership or a computer game! Sometimes I wonder if not having it just makes them want it more.