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Could You Be a WTM Sales Consultant?


Paul from WTM
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Hello,

I am pleased to introduce myself as the new Sales Director for Well-Trained Mind Press! While I have worked in book publishing for many years this is my first opportunity to get involved in the homeschool community and I’m very excited to be doing so. 

Just as a bit of background, I’m originally from West Sacramento, California, but live in Brooklyn, NY today with my husband, who is also in the publishing world, and two cats, neither of whom are in the publishing world, but like to use books for seats or lay on them while we try to read them, so… Well, you’d be surprised to learn how many of the humans in the publishing biz behave similarly. (Metaphorically speaking.)

Aside from introducing myself I am posting this note because we are considering launching a Sales Consultant program and I’m interested to know whether anyone out here might be interested in becoming involved.

As you might guess our purpose here is to get Well-Trained Mind curricula in front of more parents, but believe it or not, we can’t be everywhere at once! We know that many of you have not only a deep understanding of our curricula, but know how they compare to others. You’ve maybe already led friends and family to our books. AND you go to conventions and other homeschooling events.

With all of this knowledge as well as an understanding of what sorts of questions those new to homeschooling might have, we think you could be wonderful ambassadors for us.

Here is how we are thinking all of this would work...

The job: A WTM Sales Consultant will represent and sell WTM PRESS curricula at conventions and events

The reward: 

  1. WTM would arrange and pay for event registration for our chosen Consultant.

  2. WTM would provide a unique coupon code for the event and any order that comes in using it during a predetermined time frame will earn the Sales Consultant a 10% commission (i.e., 10% of the net order [retail price - show discount] less returns)

  3. WTM would provide sample books, order forms, and sales materials and pay for exhibition space as needed.

  4. The Consultant would have the option to keep the display stock or return it at their own cost.

So, what do you think? Feel free to ask questions and I look forward to taking your thoughts into consideration as we evolve this project.


 


 


 

Edited by Paul from WTM
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This is an intriguing idea. I've appreciated the assistance of vendors during the conferences I've attended. I have missed conferences and exhibition halls these last few years. They haven't been readily available in my area due to Covid. 

What qualifications do you want consultants to have? 

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On 1/6/2022 at 2:14 PM, 3MisMe said:

This is an intriguing idea. I've appreciated the assistance of vendors during the conferences I've attended. I have missed conferences and exhibition halls these last few years. They haven't been readily available in my area due to Covid. 

What qualifications do you want consultants to have? 

Hiya 3MisMe,

Please pardon my delayed response here, but the new year, launch of our new site (yay!), et al. have muddied my already swampy mind. 😉

Knowledge of homeschool curricula (ours and others) and your local homeschool community combined with interest in attending conventions pretty much sums up qualifications for our consultants. We're still in the early days of building this team, so drop me a direct line with your email address and I'll follow up with you from there. 

Thanks for your interest! -Paul

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  • 6 months later...

Hi. I congratulate you on your new position as director of sales. Unfortunately, I am not familiar with this type of activity. However, I can try to write you private messages to explain what you need to do as a WTM. I am interested in this topic. I have been looking for clients with the services of https://belkins.io/appointment-setting for a long time. I'm an SMM marketer who works on the social networking app Instagram. The Belkins company finds new clients for me. But now I'm interested in other types of marketing, so I want to understand how to start working as a WTM specialist. Write me, please.

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How would you handle transportation expenses, per diem costs, etc. Would those be at the consultant's expense? Would you provide staging for the booth like table displays, book racks, etc.? Would you arrange for consultants to give vendor talks during conventions answering questions about WTM press AND classical homeschooling? 

I've done the home party route with books and they are a lot to move around!!

Would you consider teaming with another vendor on a booth? I am partial to Classical Academic Press for elementary latin, for example, and I rather like their logic series too. Are you open to collaboration, which would allow the person in the booth to have lunch and rest breaks?

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9 hours ago, Laurel-in-CA said:

How would you handle transportation expenses, per diem costs, etc. Would those be at the consultant's expense? Would you provide staging for the booth like table displays, book racks, etc.? Would you arrange for consultants to give vendor talks during conventions answering questions about WTM press AND classical homeschooling? 

I've done the home party route with books and they are a lot to move around!!

Would you consider teaming with another vendor on a booth? I am partial to Classical Academic Press for elementary latin, for example, and I rather like their logic series too. Are you open to collaboration, which would allow the person in the booth to have lunch and rest breaks?

Hello Laurel,

Our Consultants cover their own travel and expenses. We offer no per diem, etc. 

We cover whatever exhibition-specific costs (i.e., ticket into the event, table, etc.), provide sample copies of our series, promotional materials (handouts, signage, etc.) and provide some training on our curricula. (And, while there might be situations where we ship stuff directly to an event, Consultants have to deal with transportation themselves in most cases, because they’ll hopefully use those samples at more than one event.)

To further help Consultants earn their commissions we create a coupon code for a discount on our website that they may share with folks at the time of the event. This code is good during and then for a few weeks following the event. Sales made using this code are how we determine the commission earned. (We’ve not set up a system through which sales made be made on the spot, which means we only ship sample copies for the table rather than additional stock to be sold.)

Now, regarding lunch and rest breaks or sales minimums, etc. we have no rules on any of this. This is a freelance role. Our Consultants are obviously on their own time and dime (aside from the dimes related to the literal exhibition), so it would be wildly inappropriate for us to do that. The idea is that they already intended to be at a given event or have created one for their local community, etc. so we offer them support and compensation if they want to promote our curricula. We do have an agreement that lays out terms, payment, etc. so everything is clear before a Consultant attends their first event for us. 

Theoretically, we might be willing to consider collaboration with another publisher. I'm not sure we'd be comfortable with a Consultant working for another publisher while representing us, but sharing space is something we'd be willing to consider depending on the publisher, event, etc. (And Classical Conversations might be one of them, because I think we overlap each other well.) An example, sort of like what you suggest that I could imagine would be a situation where Susan is going to speak at an event and we ask a Consultant to attend and cover our exhibition table.

Apologies if my response here is a bit rambling, but I hope I answered your questions. I really want to make clear that I speak in hypotheticals because while we have had a couple of Consultants attend events a couple of times so far, we really are still developing this program. For example, we're still trying to determine what discounts we should offer on our event coupon codes, how long a period they should be valid, etc. We’re also still developing the promotional tools (handouts, stickers, etc.) that we offer.

In short, this is all a work in progress and if you’re interested in talking more about it, drop me a direct line with your email address and I’ll follow up with you. If not, I certainly understand and really appreciate your questions! 

 

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