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I love that the guy actually tried to fill out his own school's application; more vendors should do that!  But this is not entirelynew.  I got into my undergraduate alma mater (Auburn) without ever applying, and this was back in the mid-80s; I put them down on my ACT registration to get my scores, and they sent me a "congratulations, you're admitted" letter.  I decided on them shortly thereafter and never actually applied to any of the schools I had been considering.  But I can certainly see why it is effective; everyone wants to be wanted.

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