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News: Facebook is launching pop-up stores at Macy's in a move that's straight out of Amazon's playbook


Arcadia
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From Business Insider https://www.businessinsider.com/facebook-opens-pop-up-store-macys-2018-11

“Facebook wants in on retail. 

On Monday, the social network announced a new partnership with Macy's to bring a selection of smaller brands sold on Facebook and Instagram to its stores. 

These brands will be showcased in the department store's pop-up area, "The Market," which launched earlier this year as a way to bring lesser-known brands into stores. Roughly 100 different brands sold on Facebook and Instagram will be featured in nine Macy's stores through February.”

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11 minutes ago, vonfirmath said:

What would one expect to see in a "Facebook" pop up?

 

No idea but the TechCrunch article has photos and more info.

https://techcrunch.com/2018/11/05/facebook-pop-up-store/

ETA:

From Facebook https://www.facebook.com/business/news/bringing-the-brands-people-love-online-into-stores-this-holiday-season

“Today, we're opening our first small business pop-up concept in nine Macy's locations across the United States to bring 100 of the most-loved small businesses and digital-native brands on Facebook and Instagram into retail stores for the holiday shopping season.

The pop-up will take place in The Market @ Macy’s in New York City, Pittsburgh, Atlanta, Fort Lauderdale, San Antonio, Las Vegas, Los Angeles, San Francisco and Seattle today through early February. The Market @ Macy's helps both emerging and established brands reach new audiences by showcasing them in a physical space inside Macy's. We know the power of connecting businesses with the people who love them most, which is why we're proud to play a role in expanding the communities of these businesses to in-store shoppers at one of the most beloved retail stores in the world.”

Edited by Arcadia
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I live near an amazon brick and morter in the seattle area - it's its own storefront - not part of another store.  let alone a chain dept store.  (macy's get's by because so much of their competition has died. I almost never shop at macy's.  the store is a mess, can't find anything - let alone help.)

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