Granny_Weatherwax Posted November 4, 2017 Share Posted November 4, 2017 I've been on this board a while and have noted the numerous times we have discussed new fieldhouses, golf courses, fancy dorms, and the other trappings and trimmings that are associated with college and university educations as tied to the cost of tuition and room and board. Now that I am on the business end of this discussion, my perspective has changed. I no longer believe that these things are 'extras' or used to justify increased tuition. They are necessary in order to recruit prospective students. I've only been recruiting for a month and I already have a long list of potential recruits who won't consider my college due to aging buildings and lack of facilities. These are the same recruits who put down value of education and cost of tuition as important aspects when considering colleges or universities. My college ranks in the top 25 nationally for value and grad school admissions. It's a tier 1 LAC with a history of providing an excellent education. None of that matters when the recruits are comparing facilities. I've lost recruits to schools that are $10K more a year out of pocket, when comparing tuition, merit aid, and financial aid, because our dorms need to be upgraded (just one example). The most amusing was the student who cited the condition of our swimming pool as the reason for not selecting our college; this student doesn't swim, has no interest in swimming, and would never have need to be in the pool if said student chose not to. I now understand why college tours are tailored to highlight certain aspects and avoid others. I understand the push for capital campaigns and fundraising to upgrade physical plants. It's a catch 22. 7 Quote Link to comment Share on other sites More sharing options...
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