ChrissySC Posted August 10, 2011 Share Posted August 10, 2011 http://www.pragmaticmarketing.com/publications/magazine/6/4/you_cant_innovate_like_apple It is a great read. :) Nothing to do truly with the tech specs, but a general sense of how you get from concept to idea and end up with the Macbook in front of you. I had this sent to me in e-mail today. Edit: I think what is pertinent is that it demonstrates that you don't need market research, focus groups, et cetera. You need a good product, which will in turn market itself. Ah, just thought you all might like the read. I read too much anyway. LOL Quote Link to comment Share on other sites More sharing options...
Caitilin Posted August 10, 2011 Share Posted August 10, 2011 Interesting insightful article--thanks! :001_smile: Quote Link to comment Share on other sites More sharing options...
ChrissySC Posted August 10, 2011 Author Share Posted August 10, 2011 Just thought that I would add that this would make a great study for innovation and marketing when studying conumerism or economics. You could use it for one of those rabbit trails that we all get lost following at times. Quote Link to comment Share on other sites More sharing options...
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