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What's the name of this book?

Hot Lava Mama

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A year or so ago, I heard about a book that talks about the evils of marketing and how many childrens movies are all about marketing the "stuff" to them. I can't remember the name of the book. I would like my son to read it now that he is getting old enough to understand. Does anyone know the name of the book I am talking about?

Hot Lava Mama

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