I don't think it's unimportant, but we're a military family who've lived in 5 states in 8 years, so it's hard for me to want to give it much attention, knowing that we'll move again soon, And there are just so many other things I want to cover with them that state history is way down the list. I also took a full year of state history in ps myself, and I didn't grow up in an interesting state, lol.
My plan is to spend a little extra time studying the state we live in when we do American history.