I don't recall it ever being an issue, just a fact.
Now, when I was in 7th grade, our elementary school put a message in a bottle with a request to contact us should it be found. Out principal was tasked with telling us in assembly that it had made it so far as Dildo in Newfoundland. Only the older kids sniggered, but that was enough. O, Brave New World, with such places in it.