It could also mean that the farm where it was produced has finally achieved organic status. It can take years to reach that status, and much money. Which means in the process of getting there, the farm can't label its products as organic, (charging an appropriate price for the expense of getting there) in effect, operating at a loss until organic status is achieved.
Most people don't know that organic status is time consuming and expensive to get. You can't use any chemical fertilizers, herbicides, insecticides, etc. for YEARS! And you have to be able to document that your farm is clean for years. So buying a brand new farm means that your documentation has to start form scratch, unless the prior owner was organic too. For livestock, all of your feed has to come from organic sources.
Also, some farms run dual crops, some fields organic and some not. I worked at a place like that for 9+ years. The organic tasted the same, looked the same, etc., but the rules and regulations and what was used on the organic section farm was completely different. Getting ready for inspection took a lot of time, and there was a lot of prep when switching the lines between the non-organic and organic products to ensure there was no contamination. Then there were also fields in transition which got special status but not really organic yet, which had to have their own inspections and line time.
All that said, I wish it was made clear about what the difference is between organic and non-organic, especially when they faze out one product for another. I know the difference because I had to work with it for a long time, but really so often the term organic is just thrown around without the official stamp of approval (not on packaging, though, that is pretty standard and policed from my experience). And "natural" vs organic for some products can be confusing.